Creative DIRECTION at HELLOFRESH
Creative Direction for Nothing Hits Like Home Cooking TV spot.
Agency Partner: Bindery
As a Creative Director at HelloFresh, I lead a talented team of creatives dedicated to changing the way people eat forever. My team provides creative expertise on all aspects of Hellofresh work, from TVC to packaging, photograhy, CRM, UX/UI, PDS and experiential activations. My team covers all brands under the Hellofresh groups umbrella including HelloFresh NA, Factor, Green Chef, Everyplate, Good Chop, Pets Table, and Factor Form.
Creative Direction for Factor
Creative Direction for Hello Fresh OOH
Tinybeans WEbsite Redesign 2024
Website Redesign
I spearheaded the creative vision for the redesign of the Tinybeans website, transforming it into a more user-friendly and visually appealing platform. Leading a talented team of designers, developers, and content creators, I ensured that every element aligned with our brand identity and user experience goals. We focused on intuitive navigation, engaging visuals, and streamlined navigation, resulting in a site that not only looks great but also enhances the overall user experience. This redesign has made Tinybeans a more attractive and accessible resource for our community and for our advertisers.
Creative Direction for Advertising on Tinybeans
Campaign: Kung Fu Panda 4 for Peacock
Creative Direction for an ad campaign featuring custom video promoting Kung Fu Pang 4 for our client Peacock. From initial concept to storyboard, moodboards, scripts through styling of the products and shots to editing and song selection I led the creative vision for the project.
Senior Creative Stragtegist: Marianella Orlando, Writer: Jamie Aderksi, Videographer/editor: Matt Gold
Campaign: Little Tikes Summer 2024
Creative Direction for a custom video promoting Little Tikes' outdoor playsets. From initial concept to execution I led the creative vision for the project.
Senior Creative Stragtegist: Marianella Orlando, Videographer/editor: Matt Gold