An Amazon delivery 65 million years in the making.
Overview: #Amazonfindsaway was a fully integrated stunt executed in the weeks leading up to the US premiere of the film. During the live event, the motorcade of over a dozen SUV’s and Jurassic-branded Jeep Wranglers flanked the 40 x 12 foot Box as it made it’s way from the Port of LA past iconic landmarks, with a quick visit to Universal Studios for Steven Spielberg to check out, then finally landing at The Grove.
In the two days following the drive, the box mysteriously sat in the highest visibility point within The Grove complex, supervised by brand ambassadors and enjoyed by the public. The box was designed with audio haptics to deliver a variety of dinosaur sounds in real time.
The stunt culminated with a live event, in which the films stars Bryce Dallas Howard and Chris Pratt participated in a dramatic unboxing of a spectacular dinosaur statue. Everything was captured, edited and posted on Amazon and Universal’s platforms within a week of following the live event.