An Amazon delivery 65 million years in the making.

Overview: #Amazonfindsaway was a fully integrated stunt executed in the weeks leading up to the US premiere of the film. During the live event, the motorcade of over a dozen SUV’s and Jurassic-branded Jeep Wranglers flanked the 40 x 12 foot Box as it made it’s way from the Port of LA past iconic landmarks, with a quick visit to Universal Studios for Steven Spielberg to check out, then finally landing at The Grove. 

In the two days following the drive, the box mysteriously sat in the highest visibility point within The Grove complex, supervised by brand ambassadors and enjoyed by the public. The box was designed with audio haptics to deliver a variety of dinosaur sounds in real time. 

The stunt culminated with a live event, in which the films stars Bryce Dallas Howard and Chris Pratt participated in a dramatic unboxing of a spectacular dinosaur statue. Everything was captured, edited and posted on Amazon and Universal’s platforms within a week of following the live event.

This is my favorite social post about the box

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Work

Below are samples of some of my work.

batman v. Superman: Dawn of Justice

WB approached our team looking for first-to-market ways to promote their film Batman v. Superman. The approach we pitched, sold and executed was a first ever gamification on the Alexa platform via a choose-you-own-adventure game. In the game the user is trying to solve the murder case of the Wayne’s, we partnered with filmmakers and DC Comics to write an original script and plot out the gameplay. This execution was a success being written up in 400+ online articles including Variety, The Verge, Engadget, Time.com, and Businessinsider.com. The skill is currently rated at 4.2 out of 5 stars and is one of the most popular and widely used skill in Alexa's Skill Store

Dunkirk

Building on the success of Batman v. Superman WB approached our team asking for a way to educate and intrigue US film goers about Dunkirk. Since This WW2 battle occured before the US entered the war awareness of the even and it’s importance to the war effort was low. Our team pitch/sold/executed an Alexa experience that would be 1 part entertainment and 1 part education. Building upon the choose-you-own-adventure model pioneered from BvS we brought new functionality and features. Utilizing audio from the film, professional voice-actors and imagery created for this experience the team was able to launch an top of class Alexa experience to promote the film.

Mission Impossible: Fallout

Paramount came to my team needing to promote their upcoming 6th Mission Impossible movie. What better solution than branding Amazon's own impossibly fast delivery service Prime Now? My team branded the bags and included a digital extension via scanning the Smilecode with the Amazon shopping app, this lead to an exclusive clip from the film.

Cameron Frantz: Creative Direction/Art Direction/Design

Chicago born, taught in Georgia, hardened in NYC, and now in Santa Monica.

I create experiences, advertising, and brands.

Check out my work and reach out if you think we could work together. Or don’t, you gotta do you.

Check out my résumé,