Physicians Formula is a health and beauty company that focuses on color correction and avoiding ingredients that will irriate your skin. They are mainly sold in mass, and pharmacy; CVS, Duane Reade, Walgreens etc.


This is work I did for a pitch for their product line and advertising. I worked with 2 teams of AD/Copywriters to come up with 3 different design directions to present with logos, packaging, and websites for each direction.